HIGHLIGHTS
KB Home (formerly Kaufman & Broad) needed a site that would
attract first-time buyers by providing market statistics and
calculations, while establishing a brand. We used construction-related
imagery (note the blueprint as the background image), 3D imagery,
a simple databased overview of homes available (with an accompanying
administration section), and regional photography to support
their multiple locations.
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Click image to visit
(original design shown) |