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[ portfolio : www : KB Home / Kaufman & Broad Homebuyers Club ]
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HIGHLIGHTS
KB Home (formerly Kaufman & Broad) needed a site that would attract first-time buyers by providing market statistics and calculations, while establishing a brand. We used construction-related imagery (note the blueprint as the background image), 3D imagery, a simple databased overview of homes available (with an accompanying administration section), and regional photography to support their multiple locations.

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(original design shown)